What is D.O.P.E.?
Data On Pervious Engagements
With over 30 years of experience in the firearm industry, I’ve worked across nearly every aspect of the business — from retail sales and store management to buying, HR, compliance, and most recently, point-of-sale and eCommerce consulting. This wide-ranging background gives me a unique perspective on the challenges FFLs face, especially as the industry shifts toward digital growth.
I’ve learned that many of the systems and solutions marketed to dealers are built on overpromises and underdeliver on results. These "too good to be true" platforms often leave retailers frustrated and no closer to their goals. I’m here to change that by offering real-world guidance based on decades of hands-on experience.
In addition to eCommerce strategy and system evaluations, we specialize in retail consulting and advisory services. Whether you're launching a new store, reworking operations, or trying to scale, we offer both online and in-person support tailored to your needs. We can assist with developing store policies, creating procedures, and writing effective Standard Operating Procedures (SOPs) to ensure smooth, compliant, and efficient retail operations.
After years of helping others succeed and build profitable businesses, I’m ready to help you do the same.
Let’s build your business the right way — together — with real guidance, real results, honest advice, practical solutions, and a true understanding of the industry.